This ad campaign was created with the intention of reducing accidents caused by pedestrian recklessness in Bogotá. The message we tell them is to stop creating shortcuts and somersaults when crossing streets and start using the safety crosswalks and bridges.
A second phase of the campaign was also addressed to bicyle and motorycle users, whose reckless behavior also cause a lot of accidents annually in Bogotá.
This project was created along with Luis Gómez.
